There is now a renewed push for Pacific Harbour to reach its potential as the country’s Adventure Capital. This follows the official launch of a rejuvenated brand during October/November 2013 with the township’s new signage being unveiled recently.
Led by the Pacific Harbour Tourism Association, Fiji’s Adventure Capital will be sporting a new look, rolled out across collateral, signage, promotions materials and a new website www.adventurecapitalfiji.com.
The association’s Steering Committee said: “We’re excited about this new push. Developing our brand strategy has been a community effort, Pacific Harbour’s households and businesses pooling resources, energy and smarts to create something wonderful. Pacific Harbour is a truly unique destination in Fiji. We’re home to some of Fiji’s most sought after activities, as well as experiences only found here. We don’t just call ourselves Fiji’s Adventure Capital, we are indeed Fiji’s Adventure Capital.”
The committee said the move to revitalise Pacific Harbour’s brand is well-timed, the destination demonstrating significant growth over the last 24 months.
“From new and/or expanding accommodation and dining options, to new activities, events and infrastructure, Fiji’s Adventure Capital is on the rise,” a spokesperson for trhe committee said.
“40 years ago, we pioneered ground as Fiji’s first integrated tourist development. Today, we’re pioneering an array of adventures – new things to do, see, taste and try, new places to stay and explore.”
The Pacific Harbour Tourism Association was formed six months ago and has been working on a completely new and modern marketing strategy to boost the town’s business all based around tourism.
The committee has been working on the roll out of a completely new marketing campaign the involves both online, and offline content.
This is expected to push the town, both locally and internationally, as a holiday destination.